Something new.. from VMworld 2009 Opening Keynote

vSphere:

VMware-Go - Helps get ESXi configured and setup for SMB customers.

vCloud:

vmware virtualized – vCloud certified enterprise ready services.  
vCloud Express – Rapid and inexpensive light workload ready functionality by service providers.  (Nice demo on Terremark services)
VMware vCloud API – vApp deployment, Inventory listing, vApp operations, Catalog Mgmt, and more

SpringSource

Key goal is to simplify application frameworks and gain better understandings.